How do we inspire people to care about the future of the wild Atlantic salmon?
Posted by Lydia Unwin on
There are around seven fish in English freshwaters currently classed as IUCN “threatened” — a global Red List classification. Of these, most people will only have heard of the Atlantic salmon and the European eel. Both are elusive, slippery, seldom seen. And so, as a nation of self-declared animal lovers, we gravitate instead toward the visible — the easily monetised: the colourful, the charismatic, the fluffy, the beautiful.
Which raises the question: how do we inspire people to care about the future of the wild Atlantic salmon? Without that support, these fish could vanish from England’s chalk streams within the next five years. Below, John Miller highlights three key forces driving their decline - each of which will continue to accelerate this decline without greater public awareness and engagement.
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https://conservationcommunication.substack.com/p/project-white-hart-saving-the-salmon